The Company Program

The cornerstone of Junior Achievement, the JA Company Program, sees groups of students working together to operate their own business venture. 

There are two ways for students to participate in the Company Program:

  • After-school (Competitive): Hosted once per week (Tuesday, Wednesday, or Thursday) in the evening from 4-7pm for school based teams and 6:00-9:00 PM, for business based teams throughout Edmonton and Northern Alberta. All sessions have an in-person meeting location. 

  • Students participate in exciting events like JA’s Big Pitch! The Northern Alberta Business Hall of Fame and student Executive Training.

  • By successfully completing the program, students are also eligible to apply for over $25,000 in awards and scholarships every year.

  • In-school (Non-competitive): Teachers provide Company Program as part of their regular class program or as a school club. This option must be organized by the school or teacher, and students are not able to join independently. 

Divided into five phases, the program allows students to take ownership of their success by giving them the resources necessary to run their business. 

Program Details:

Level: Grade 9 – 12

Commitment: 18 weeks

Program Format: Project-Based, teacher-led or after school volunteer-led

Languages: English

Curriculum Links:
Entrepreneurial Skills, Leadership, Management, Marketing, Finance, Language Arts, Math, Career & Technology, Health & Life Skills

Phase 1: Inspire

Participants learn that JA Company Program is a life-changing, hands-on experience that aims to inspires them to create an exciting entrepreneurial venture through collaboration.

Key Objectives

  • Get to know each other, including strengths and motivations
  • Collaboratively develop group working norms
  • Consider a variety of possible products and business models
  • Learn about the roles available within the company and identify leadership styles

Phase 2: Unite

Participants unite ideas and people to form the leadership framework, innovative market solution, and business model to achieve the co-created mission.

Key Objectives

  • Understand the criteria for selecting the nature of the business venture, potential mechanisms for funding business ideas and product pitching
  • Establish the details of the student company using the business model canvas and clearly define the proposed value proposition
  • Finalize the mission and establish the organizational structure
  • Establish the department functions and individual responsibilities to the team

Phase 3: Build

Building a new business requires a strong foundation based on planning, strategy and communication.

Key Objectives

  • Create an accountability framework and department work plans
  • Develop and establish Key Performance Indicators (KPI)
  • Quantify start-up capital needs, resources, and break-even point
  • Create the Lean Business Plan

Phase 4: Launch

Successful entrepreneurial ventures are results of efficient production, compelling sales, and accurate metrics.

Key Objectives

  • Implement the strategy defined by the Lean Business Plan and apply department work plans
  • Continue production of product
  • Conduct sales
  • Maintain accurate records

Phase 5: Achieve

Personal potential is realized when individuals take risks, engage in new experiences and collaborate with others, and celebrate the success achieved together.

Key Objectives

  • Understand the steps to close a business
  • Share learning outcomes and successes in a variety of formats
  • Conduct a final status meeting
  • Prepare a Shareholder’s Report

Interested in this program?

Want this program in your classroom?

Want to join the after-school program?

2024 JA Company Program Products


Aura logo

Bottle of essential oil with gold cap

Fleur Eternelle

Fleur Eternelle Logo

Fleur Eternelle creates crochet flowers offered in a range of carnations, lilies, daisies, tulips, roses, and lavender. Choose a variety of different colours and sizes; every delicate bloom effortlessly adds charm to any space.

Flowers are meticulously hand-crafted by skilled team members with careful attention to detail and quality. What sets these flowers apart is the inclusion of meanings associated with each floral, creating a deeper connection with the recipient. Fleur Eternelle caters to diverse preferences and occasions, with products suitable for home decor, gifts, or even just a little treat for yourself!


Foldify logo

Give a Garden

Give a Garden logo

Earth-shaped seed bombs in a brown cup

Give a Garden's product is a seed bomb that the customers can plant into the provided soil. The seed bombs are made of biodegradable paper, which decomposes into the soil. The plant pot included is also biodegradable making it easy to re-pot or plant outside. This can serve as an educational offering for children, as the seed bombs are very easy to use and created in fun, brightly coloured designs, so the kids can learn about gardening and how plants grow.

Lumin Candles

Lumin logo

Vanilla Candle burning with Lumin Candles logo on it

LUMIN candles are completely homemade, scented candles embedded with hidden jewelry, making them truly stand out from the crowd. Lumin works to set an environmentally friendly standard with their product by using 100% pure soy wax in every candle.

Pura Sano

Pura Sano logo

White Rose-shaped rose

Pura Mano sells handcrafted soaps made from goat's milk. They add additional substances such as citrus shavings, honey, and sugar to our product to provide various health benefits and a unique product. These products are sustainable, ethically sourced, and healthy!


Scentimental logo with essential oil bottle and rainbow scent lines


UTumble logo


Revive logo


YggDrasil Logo

Yggdrasil phone bracelet with wooden beads on window sill

By integrating fashion and utility, YggDrasil have made a bracelet phone add-on that keeps your phone drop-safe while using 80% environmentally sustainable & upcycling materials such as recyclable plastic strings, wooden beads, cardboard packaging, and metal clips.

Resin & Phone tabs are an optional upgrade. The company also plans to offer bio-based resins, glass beads and cloth phone tabs in the future.

Their passion is ensuring your phone won't break and shatter into oblivion, requiring an expensive repair.

National Partners: